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The Surfboard Decorating Contest returns this holiday season
The decorated boards go up in November, and voting opens here when they do. Join our newsletter to hear first.
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This holiday season, Pismo Beach is blending surf culture with shopping culture in the most fun way possible: a Surfboard Decorating Contest featuring nearly 50 local businesses across Pismo Beach, Grover Beach, Oceano, and Avila Beach.
From November through January 2nd, stroll through our coastal communities, admire the decorated boards out front of participating businesses, and cast your vote for your favorites. Every vote doubles as an entry to win an overnight stay in Pismo Beach at the hotel of your choice.
Holiday Shopping in Pismo Beach
Beyond the surfboards, this is your invitation to make Pismo Beach part of your holiday shopping tradition. From unique coastal trinket shops and surf shops to the best outlets around, Pismo Beach shopping covers every type of gift!
These small businesses make holiday shopping something to look forward to. All season long, local shops will be offering promotions through January 2—from special discounts and gift bundles to limited-time seasonal offerings. See the full list of participating businesses here.
Looking for quick ideas? Consider surf shops for classic Pismo gear, antique stores for coastal décor, gourmet market picks from local food stores, or gift cards to local oceanside restaurants! A classic gift is wine from the SLO Coast region combined with some wellness and self-care options to round it out.
Whether you’re stocking up or simply soaking in the season, Pismo Beach makes holiday shopping feel easy and fun. Read our Pismo Beach Shop Local Gift Guide for more ideas!

